LiLy’s Aquariophilie is a Tunisian aquatic-life and pet retail business I co-founded in 2020. As Co-Founder, Copywriter, Lead Designer, and Public Relations lead, I helped shape its strategic direction and daily operations from day one.
I used copywriting to create engaging marketing content — website copy, social media posts, and campaigns. I directed the design team in developing branding materials, packaging, and product visuals. And I managed PR efforts including media relations, press releases, and promotional events to grow the brand’s visibility and reputation.
With a farm in Nabeul (Menzel Bou Zalfa) and offices in Tunis, LiLy’s offers fish, aquatic plants, and aquarium products — alongside a fish-adoption program that reflects our commitment to responsible aquatic care.
