Melek Maaroufi — entrepreneur and brand designer in Tunis

I'm Melek Maaroufi — a trainer, entrepreneur, and brand designer based in Tunis, Tunisia. Over the past several years I've helped more than 200 aspiring entrepreneurs go from idea to launch through structured training programs, one-on-one coaching, and hands-on consulting.

My work spans three companies: I serve as CEO of NessLek 360° (a full-stack digital agency), CMO of GenAlpha (a next-generation venture), and co-founder of LiLy's Aquariophilie (a Tunisian aquatic retail business I co-founded in 2020). Each role draws on a different muscle — strategy, brand, operations — and together they shape how I teach.

I hold 43 professional certifications from Google, IBM, HP Life, University of Michigan, University of Pennsylvania, Tecnológico de Monterrey, and others. I've been recognized internationally with two awards for green-economy initiatives. I speak English, French, Arabic, and Russian fluently, which lets me adapt training programs to different audiences across Tunisia, MENA, and beyond.

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Education

Formal training

2021 — 2023
Network · Internet of Things (IoT)
Virtual University of Tunis (UVT)
2018 — 2020
Basic Chemistry
University of Science Tunis (FST)
2018
Baccalaureate · Experimental Science
Skills

Core capabilities

Effective Communication
Leadership & Mentoring
Problem-Solving
Adaptability
Networking
Financial Literacy
Strategic Planning
Presentation Skills
Analytical Thinking
Graphic Design
Copywriting
Brand Strategy
Public Relations
Project Management
Public Speaking
Emotional Intelligence
Languages

Four languages, four audiences

English
Fluent, Professional
Russian
Fluent, C
Arabic
Native, Professional
French
Professional
Once you're broken, the only thing left is to become a masterpiece of all your shattered pieces.
— Melek Maaroufi